Every cause has a distinctive voice. As a writer, I bring these voices to life. With a pen in hand, I slice through the silence of being on-hold, grip passengers through their flickering screens, and rappel from the roof of retailers to point patrons to an "OMGasmic deal!" Writing as a desk job? Psh! I deliver action words. I take pride in my work and feed my insatiable appetite for experience and knowledge. Because I believe success is not simply a series of steps or secrets — It’s the art of showing up and entering the arena of social change day in and day out. That is how you reach so many and impact so much.
#GivingWell — writer | producer | vo | composer
About Spredfast — writer | producer | vo | composer
Summit 2015 — writer | producer | vo | composer
Summit 2016 — writer | producer | vo | composer
Ganassi Racing Interview — producer | editor | composer
USTA Interview — producer | editor | composer
RADIO/ONSITE
Here are some messages that reflect the playful, memorable, and edgy brand image. Through salty/sweet storytelling, we were able to engage their fun loving 20-somethings.
Select Comfort sought a retail marketing strategy coherent with their social content. “Sleep Schedule” and “Night Cap” expanded on their tech savvy video series, "Sleep Geek Pete." Then through poetic storytelling with "Tomorrow, the world", I extolled the inventiveness of their newly released Sleep IQ Kids bed technology.
To develop Panera's voice I found that focusing on the story of the "Panera Cares Community Cafe" was a veritable way of capturing their brand image and feel.
Five Below messaging reflects the unique, playful, and trendy brand image. With storytelling, call-to-action, mobile coupons and more, Five Below is able to engage their fun-loving customers in-store and online.
Romantix was looking to develop a national radio campaign and I was game. They were looking for a "playful vibe" that could be used on-radio and on-site. The "Romantix Guide to Love" concept was born.
BLOG
Confessions of a Texas Cheesemonger
FAVOR DELIVERY
Camille Styles Guide to Healthy Living
FAVOR DELIVERY
Introducing Chef’s Club Houston
FAVOR DELIVERY
Alamo & Favor Team up for the Oscars
FAVOR DELIVERY
14 Reasons You Ordered Delivery in 2016
FAVOR DELIVERY
SPREDFAST
Sales Collateral
SALES
Marketing collateral for sales
MAGAZINE
Article for internal newsletter
PRODUCT MARKETING
Product awareness for new and current customers
DESIGN RECOGNITION
Clio Award | Innovative Media
Bronze Winner of the CLIO music awards 2014 for original music in Innovative Media.
Innovative Media includes work that utilizes advertising and marketing in a new, unique or especially creative manner. “BARRIOS” consisted of unique running anthems inspired by the neighborhoods of Mexico City. At Soundnoodle, we created six original themes, tailored specifically to the six most represented neighborhoods of Nike's campaign in Mexico City. To hear more, please check out the project and mix.
I really enjoyed these design books. Please send suggestions!
Join me on a western ride! Hurry, we're about to leave the station.