Radio, Onsite, Onhold

— Copywriter & Producer —


Here are some messages that reflect the playful, memorable, and edgy brand image. Through salty/sweet storytelling, we were able to engage their fun loving 20-somethings.

Here are some messages that reflect the playful, memorable, and edgy brand image. Through salty/sweet storytelling, we were able to engage their fun loving 20-somethings.

Select Comfort sought a retail marketing strategy coherent with their social content. “Sleep Schedule” and “Night Cap” expanded on their tech savvy video series, "Sleep Geek Pete." Then through poetic storytelling with "Tomorrow, the world", I extolled the inventiveness of their newly released Sleep IQ Kids bed technology.

Select Comfort sought a retail marketing strategy coherent with their social content. “Sleep Schedule” and “Night Cap” expanded on their tech savvy video series, "Sleep Geek Pete." Then through poetic storytelling with "Tomorrow, the world", I extolled the inventiveness of their newly released Sleep IQ Kids bed technology.

 
To develop Panera's voice I found that focusing on the story of the "Panera Cares Community Cafe" was a veritable way of capturing their brand image and feel. 

To develop Panera's voice I found that focusing on the story of the "Panera Cares Community Cafe" was a veritable way of capturing their brand image and feel. 

Five Below messaging reflects the unique, playful, and trendy brand image. With storytelling, call-to-action, mobile coupons and more, Five Below is able to engage their fun-loving customers in-store and online. 

Five Below messaging reflects the unique, playful, and trendy brand image. With storytelling, call-to-action, mobile coupons and more, Five Below is able to engage their fun-loving customers in-store and online. 

 

 

Romantix was looking to develop a national radio campaign and I was game. They were looking for a "playful vibe" that could be used on-radio and on-site. The "Romantix Guide to Love" concept was born. 

 

 

E: kinsljar@gmail.com | M:512-739-3999 | CV: Linkedin