We helped tell the story of how Chip Ganassi cracked the millennial market with one concert.

Chip Ganassi Racing faced a problem: their audience was aging and more connected to a particular car or driver than to the sport in general. To keep momentum and build fandom, Ganassi needed to reach a new audience—millennials—in a new way. With that newly expanded audience, the team could also count on unique new sponsorship opportunities.

Project Credits

Original Music: Soundnoodle

Executive Producers:           Ami Place & Caitlin Cavanaugh